Is your brand silently repelling your dream clients?
If your brand looks good — but you’re still struggling to convert visitors into inquiries or sales — it’s time for a reality check. Your brand might be leaking leads, and you won’t even know it until you fix the gaps.
This free Brand Audit Checklist helps you quickly spot the cracks that are costing you clients. In just a few minutes, you’ll know exactly what to improve to make your brand clearer, stronger, and more magnetic to the right people.
Why most “decent” brands still underperform
Too many founders, freelancers, and service providers pour time and money into design — but still hear crickets.
You might have a beautiful logo, an Instagram aesthetic, or a website that “looks fine.” But if people are still asking what you do, or if you're attracting followers who never convert, your brand isn’t doing its job.
Strong branding isn't just about visuals — it’s about positioning, clarity, and conversion. This checklist helps you zoom out and assess your brand from a strategic perspective.
What you'll get inside the Brand Audit Checklist
This is more than a visual checklist. It’s a clear, actionable audit covering the 5 core areas of brand health:
Clarity – Can someone tell what you do in 5 seconds?
Consistency – Are your visuals, tone, and message aligned across platforms?
Positioning – Do people instantly know why you’re different (and better)?
Relevance – Are you speaking to the right audience, not just any audience?
Conversion – Does your brand actually lead people to take action?
Each section includes simple yes/no prompts to help you self-assess. By the end, you'll know where your brand is strong — and where it's costing you opportunities.
Who this is for
This checklist is designed for founders, creatives, and business owners who want a brand that attracts high-quality leads without chasing or explaining themselves all the time.
Whether you’re just launching, pivoting your niche, or refreshing your identity, this tool will give you the strategic clarity you need to build a brand that works.